Researchers from the University of Rochester in New York conducted five psychological experiments to demonstrate that the color red makes men feel more amorous toward women.
In the experiments, groups of young men looked briefly at a picture of a moderately attractive woman printed on a red background, and the same woman then on a white, grey or green background. They also looked at a woman in red clothing, and the same one in blue clothing.
The men found the lady with a red background more attractive, both physically and sexually.
What the researchers call the "red-sex link" could have roots in humans' biological heritage.
For instance, among primates, females display more red on parts of their body when they are nearing ovulation, probably to attract the male of the species.
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So ladies, let us wear RED right now! because when men see red, they see hot =)
